Yugawara has a wide variety of shopping opportunities for souvenirs and local specialties. Some of the more notable “made in Yugawara” products include Japanese millet and rice flour dumplings called “kibimochi,” the recipe for which has been handed down for about 100 years, as well as both fresh and dried seafood (“himono”), and more. From November, you can find mikan oranges being sold everywhere in town, from large retail stores to small, self-service roadside and street corner stands.
In addition, there are various workshops where you can try your hand at making Japanese-style sweets, pottery, and crafts, which you can take home as your own original souvenirs. It’s a great, memorable way to experience the local culture hands-on, and makes for a perfect gift!
Suzuki - kimono and kimono fabric shop
Suzuki is a traditional kimono fabric shop, where the style and modern sense of the Japanese "spirit of harmony" present in the decor and displays is also evident in their wares. They have a wide variety of kimono accessories, small interior goods, apparel like "samue" (working clothes) made of natural materials, and other articles of clothing as well.
Kaneka Suisan - fresh fish broker, wholesaler and seafood processor
Kaneka Suisan sells fresh fish brought in at Manazuru and Odawara Ports to markets, food processors, and retailers. They also dry, process, and sell various kinds of seafood as their own products, such as squid, horse mackerel, Japanese butterfish, Japanese barracuda, and other fish.
Marufuku - dried fish
Marufuku was opened near Yugawara Station in January, 2006, following the direct sale of the Manazuru station-front location. They exclusively sell their own dried fish products, direct from the factory. The facade of their shop features “namako-kabe,” outer walls covered with square tiles jointed with raised plaster. Green tea is served for free, so why not stop by to refresh yourself and see what they offer?
Maruhi Suisan - dried fish
Maruhi Suisan is a processing facility and direct sales shop in Yugawara, where Sagami Bay seafood specialties are dried and processed, with special attention paid to the taste and quality of their lightly-salted, mineral-rich dried fish. You can have them packed and sent anywhere in Japan, and also purchase their individually-sold products, like salted squid guts and whole dried fish.
Yamaho Suisan - dried fish
At Yamaho Suisan, domestically-caught fish are dried, processed, and sold at reasonable prices. They give their wholehearted attention to every single one of the fish they sell, especially in regards to their quality and freshness.
Hakkaku - premium dried fish
At this himono shop, only firm and thick fish, such as splendid alfonsinos ("kinmedai"), Japanese butterfish ("ibodai"), and Japanese barracudas, which have been raised in the Kuroshio Current in the seas off the coast of Japan (mainly Sagami Bay), are carefully selected and painstakingly sun-dried using traditional methods. Discover the high-class delicacies unique to Hakkaku!
Uohan - dried fish
Uohan is a traditional shop located in the hot springs area of Yugawara, which sells various kinds of dried fish, salted squid guts, pickled wasabi, kamaboko (steamed fish paste), and other local specialties.
Kasho Jugoya - Japanese sweets
Kasho Jugoya is a Japanese sweets shop established 75 years ago. In addition to kibimochi and steamed buns made from yams and rice (both Yugawara specialties), various kinds of Japanese sweets are produced and sold, using only the most choice of ingredients. The main shop is located in the hot springs area of Yugawara, with a branch shop on Meitengai shopping street, close to Yugawara Station. The branch shop has tea ceremony house-style seating available, where you can drink matcha green tea with your choice of sweets, a perfect combination sure to soothe your spirits!
Showa Seika Daifukuya Otojii - Japanese sweets
Daifukuya Otojii is a production and direct sales shop, located on National Route 135, in the Espot Mall next to the grocery department. This shop sells delectable Japanese sweets like daifuku (soft, round rice cakes stuffed with sweet bean paste) and Western-style cream-filled daifuku. Their hassaku orange jelly is hugely popular!
Even though they are particular about the quality of their ingredients, Daifukuya Otojii sells their products at 10% off the regular prices (sticker prices reflect the discount).
Kosen Yaegaki - Japanese sweets
All of Kosen Yaegaki's sweets are lovingly hand-made. In their small shop, they have an assortment of colorful and appetizing sweets, appropriate for any season.
Kamimura Seika - Japanese sweets, including famous confections and kibimochi
Kamimura Seika is an establishment where "Kamimura" brand sweets are produced and sold at wholesale prices. Although not an actual storefront, and a little hard to find and recognize from the outside, you can buy freshly-made kibimochi and "Hime no Magokoro" ("a princess's true heart"), directly from the factory. For eating at home, they recommend bite-sized kibimochi, which are sold by weight. This place is somewhat of a hidden treasure, frequented by those in-the-know.
Efuya Seika - Japanese sweets and famous confections
Efuya Seika is a traditional shop which was established at the end of the Taisho era (1912-1926), and has since devotedly specialized in kibimochi. Efuya's kibimochi has become a popular Yugawara specialty, handed down according to tradition, and known for its superior taste and presentation. Their large, distinctive signboard in the center of Yugawara's hot springs area evokes the era of the shop's distant past.
Koumedou - Japanese sweets, famous confections, and kibimochi
Koumedou is Yugawara's oldest store, which has been in business for 90 years and produced the very first kibimochi. This store is located in the center of the hot springs area, and has an impressive presence that befits such a storied establishment. It was a favorite of Toson Shimazaki (1872-1943), a well-known poet and novelist, as well as many other famous people who are repeat customers that make sure to drop in whenever they come to Yugawara.
Ippukudou - souvenir store
Ippukudou specializes in souvenirs, and located right across from Yugawara Station it couldn't be more convenient! They have a large assortment of souvenirs from every part of the Yugawara area: famous sweets, local delicacies from the sea and mountains surrounding Yugawara, and small items and knick-knacks. Many products from other nearby areas, such as Hakone, Atami, and the Izu Peninsula, are available as well. On the second floor is a restaurant under the same management, where you can dine on Yugawara's fresh seafood and other Japanese dishes while waiting for your train.
Shiose Goshoku Senbei Sohonten - local specialties and hand-grilled rice crackers
Shiose Goshoku Senbei Sohonten, located in the hot springs area of Yugawara, is a shop where authentic senbei (rice crackers) are made with carefully-selected ingredients, then hand-grilled and sold. Their assortment of senbei makes for great souvenirs and gifts.
Uenoya Mubyonoyu - onsen water home delivery services
Uenoya's natural Yugawara hot spring water, described as "wound-healing onsen water" since long ago, is rich with minerals indispensable for good health, such as sodium and calcium ions. This gift of the earth is drawn from a source 363 meters underground, and specially packaged and delivered.
Uomasu Shoten - fresh and dried fish, and everyday dishes
Uomasu Shoten doesn't deal in frozen food, and they are meticulous in always having the freshest fish, especially those locally-sourced from Sagami Bay. They also sell handmade, additive-free everyday dishes. One visit to their shop and you'll surely find yourself coming back in the future.
Tofu Stop Juunian
Juunian is a tofu shop that was opened in October of 2009. They produce and sell tofu by utilizing carefully-selected domestic soybeans, and Yugawara's delicious natural water. With a philosophy of safety and reliability, they make various fresh and flavorful products. Make sure to stop in and give them a try, and if you like, you can ask for "tofu lees" ("okara"), which can be used in many kinds of Asian and vegetarian cuisine, free of charge.
Aoki Seinikuten - meat and everyday dishes
Meat shop Aoki Seinikuten was established over 70 years ago in 1947, and has been selling delicious croquettes, roast pork, and other products ever since, according to their time-honored methods. They also ship to other parts of Japan.
Ishizawa Shoten - mikan wholesaler
Half a century has passed since Ishizawa Shoten started business as a mikan wholesaler. They sell more varieties of mikan than most people are even aware exist, and you can also buy a glass of flavorful, refreshing mikan juice that is freshly-squeezed while you wait. They are also expanding into retail, selling fruit by weight and providing assortments of merchandise as gifts. This community-based specialty store is a favorite among both locals and tourists.
Uotatsu is a traditional fish shop which, in addition to special fish assortments, sells live-fish sashimi, "funa-mori" (sashimi served on a special boat-shaped centerpiece), and assorted sashimi. While their focus is on selling fish and shellfish, mainly locally-sourced from Sagami Bay and East Izu, they also provide catering services upon request.
Raijindo Yugawara Shop - hand-grilled senbei
Raijindo is a shop specializing in fresh, delicious hand-grilled senbei (rice crackers), using non-glutinous rice. With more than thirty different kinds of senbei, it might take you a while to find your favorite! They also have a new section inside their store where original bracelets, necklaces, rings, and other accessories can be created out of precious stones. As well, they provide repair and size-adjustment services on the spot.
Yaoken - vegetable and souvenir shop
Yaoken is famous as a produce store where local hotels, inns, and other establishments purchase ingredients every day for their guests' meals. Their expectations are met by the piles of fresh, high-quality vegetables inside the shop. There are also lots of goods like mikan oranges, a favorite among tourists as souvenirs, and Yugawara soba (buckwheat noodles), an original product.
Kamatora - dried and fresh fish, and lobster
In addition to flavorful dried fish, Kamatora sells fresh fish, Japanese spiny lobster, and kamaboko (steamed fish paste). Online purchasing options are available, too. This store provides tasty and fresh foods, directly to their customers.
Okome no Sato Sugiyama
As a store specializing in fresh rice, Sugiyama carefully selects and purchases unpolished rice from rice-producing areas across the country, and sells it freshly-polished to order in amounts of one kilogram or more. Particular about the authenticity of their rice, they are changing the image of a conventional rice store. In addition to delivery services in the Yugawara area, they also ship rice to every part of Japan.
Matsumoto-tei - alcoholic drinks
Matsumoto-tei specializes in wine, shochu, and Japanese sake. They have a storehouse with a lineup of 200 different kinds of wine, and more than 100 varieties of Japanese sake and shochu.
Cave de Plaisir - wines
Cave de Plaisir sells alcoholic drinks and food. They stock wine, Japanese sake, authentic shochu and liqueurs, plus various kinds of safe and reliable foods. In their underground wine cellar, they have more than 2,000 bottles of wine from all around the world. Connoisseurs take note!
Yugawara Sekizai Co., Ltd. - gravestones
At Yugawara Sekizai's factory, experienced and talented artisans make gravestones carefully and elaborately. They are headstone specialists, so please feel free to ask them any questions you might have about their craft.
Sugai Sekizai Co., Ltd. - stone dealer
In addition to Honkomatsuishi, a high-class gravestone produced in Manazuru, Sugai Sekizai processes and sells various kinds of gravestones and building stones at their own factory. You can rely on them for anything related to stones.
Ranka - antiques
Ranka is an antique shop overflowing with fondly remembered secondhand articles like paintings, old pottery and porcelain, ukiyoe woodblock prints, and glassware. They have collections of many antiques besides just the ones on display, so be sure to ask if you have something specific in mind, or anything you wish to know more about. In addition, they will be glad to speak with you about any items you are interested in selling to them.
Ogura Kagu Kobo - furniture workshop and gallery
Ogura Kagu Kobo makes furniture to order, plus anything that can be made of wood. Their materials are solid wood that they have ordered from a lumberyard, and aged for years.
In their living room galley, woodwork products are exhibited and sold. They also offer repair, remake, and other services, such as adjusting the heights of tables and chairs. Consultations and estimates are free of charge.
Secondhand Store Yamato
Yamato's recent renovation has made their store brighter and easier to see their expansive assortment of secondhand goods. As a "recycling" shop, they also buy used items, so make sure to stop by with things you no longer need, and perhaps they will find a good home through Yamato!
Midori Satsuki's gift shop "Venus" - clothes, fashionable accessories, handmade goods, stationary, and more
Venus Yugawara is filled with gift possibilities, many of which are handmade by popular singer Midori Satsuki, along with a wide selection of fashionable products from different brands. When you step into her shop, the pleasant aroma, cute decor, and colorful selection of items for sale will give rise to a smile and put you at ease.
Motoyama Shoten - funeral services and sales of incense, Buddhist rosaries and altar fittings
Motoyama Shoten has a large selection of incense, such as aloeswood, agalloch, and sandalwood.
It is open every day, all year round. Please feel free to drop in.
Bea - white work coats, student and work uniforms, ladies' wear
A two-minute walk from the station, Bea has a rich and specialized lineup of white coats for food makers, doctors, and nurses, as well as other types of work and school uniforms. A fashionable ladies' clothing shop is set up next door, and their numerous bags and accessories are even popular among customers from outside of Yugawara.
Koubun no Ki & Bunraku Shoten - books, stationery, printing, and secondhand goods
Koubun no Ki & Bunraku Shoten actually consists of three shops lined up next to each other. Koubun no Ki offers books, stationary, and printing services, while the two storefronts for Bunraku Shoten are "recycling shops" that buy and sell secondhand books, CDs, DVDs, games, computers, home electronics, clothes and accessories, fishing gear, and more. You may be able to find some unexpected treasures!
Glassesfizz - eyeglasses and contact lenses
Glassesfizz, located next to Kurihara Eye Clinic, specializes in eyeglasses and contact lenses. With a focus on casual glasses, they have a wide lineup of styles for children, men, and women. The prices for all frames include lenses, so you can shop with confidence that you're getting everything you need with your purchase.
Megane no Sanyo - watches, hearing aids and eyeglasses
As a member of the Ginza Washin Group, Megane no Sanyo boasts the largest and most specialized lineup of glasses in the Yugawara area, including the latest models at reasonable prices. If you need help making a decision, they can make a recommendation for you using their computerized optometer. They also provide consultations on hearing problems, offering kind and thorough advice about hearing aids.